Southern Tide: A Quality Story

As I read the story of how the brand Southern Tide began, I was struck by how it all started with a bit of inspiration. On a trip to Italy, founder Allen Stephenson observed exceptional craftsmanship, clean lines, fine quality, and classic design. These elements combined with Allen’s South Carolina heritage became Southern Tide. It started with the well-crafted skipjack polo and rapidly grew into the highly sought after brand it is today. Including polos, sport shirts, solid t-shirts, shorts, boxers, and “flipjack” sandals, all of which we sell at The Foursome. The opaque color palette is wonderfully fresh.


This one small story made me think of how many good stories begin. An idea. Inspiration. Imagination surpassing reason. Once a story begins, it often becomes impractical and most often seems impossible. It takes vision, commitment, work. That is what we persevere in at The Foursome, our story as a family business. We keep asking ourselves how we can improve in every area. We are drawn to craftsmanship, quality, and the people behind the brands we buy. I recently came across a wonderfully inspiring film called Hearts and Crafts about the french line Hermes. In 46 minutes, it beautifully reveals each artisan and their process of making real human made products of exceptional quality. If you need a burst of inspiration and love real people with real stories like we do, I recommend watching the film asap.


– By Beth Dougherty, Inspiration and Display Coordinator at The Foursome


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